William Hill Sportsbook is a sports betting brand that is very familiar to bettors in the USA. As a company that is operated in the United Kingdom, William Hill has moved aggressively within the Nevada sports betting market and now Michigan, Illinois, New Jersey, Colorado, WV, Iowa and Indiana. The best William Hill Promo Code options are available below for your state.
With over 100+ sportsbooks in Nevada, William Hill quickly saw the huge growth opportunity in New Jersey. Partnerships with Oceans Casino Resorts in Atlantic City and Monmouth Park Raceway have led to rapid growth. Monmouth Park actually provides the NJ sports betting license for the William Hill Sportsbooks in NJ.
William Hill Sportsbook App States
1. William Hill New Jersey: Promo Code “KINGSRF” provides new players at the William Hill online sportsbook or mobile betting app with a FREE $500 bet. This bonus is only good on your first deposit on the William Hill online sportsbook or mobile app.
2. William Hill Colorado: Promo Code “KINGSRF” locks in a free $500 bet for all new players in Colorado.
3. William Hill Illinois: Promo Code “KINGSRF” gives Illinois players a risk-free $300 bet!
4. William Hill Indiana: Promo Code “KINGSRF” locks in a free $500 bet for all new players in Indiana.
5. William Hill Michigan: Our William Hill exclusive promo code also extends to Michigan. Lock in Promo Code “KINGSRF” for a risk-free $500 bet!
BEST WILLIAM HILL PROMO CODES 2021
STATES WITH WILLIAM HILL APP | BEST PROMO CODE |
William Hill Michigan Promo Code | KINGSRF |
William Hill New Jersey Promo Code | KINGSRF |
William Hill Illinois Promo Code | KINGSRF |
William Hill Indiana Promo Code | KINGSRF |
William Hill Colorado Promo Code | KINGSRF |
Promo Details | 1. Create an account on William Hill Sportsbook 2. Make a deposit of $500 3. Get a risk-free bet for $500 (MI, NJ, CO, IN) 4. $300 Risk-Free bet in Illinois |
Does the Promo Expire? | Upon registering, you have 60 days to make qualifying wagers to earn promotional bonus |
States with William Hill Betting App | Colorado, New Jersey, Iowa, West Virginia, Illinois, Indiana, Michigan |
States with Retail William Hill Sportsbooks | Illinois, Nevada, New Jersey, West Virginia, Iowa, Indiana, Mississippi, Rhode Island, New Mexico |
States with legal Sports Betting | NV, NJ, PA, DE, RI, WV, MS, NM, NY, AR, OR, MT, IA, IN, TN, IL, NH, NC, CO, MI |
Bonus Last Verified On | January 23, 2021 |
William Hill Promo Code TV Commercial
If you live in New Jersey, Illinois, Indiana, Colorado, or Michigan you have certainly seen many TV commercials or heard radio ads about sportsbook promos. The latest William Hill sportsbook commercial for the football season is located below. The commercial does a great job of conveying the long history of William Hill which consists of an 80+ year run of taking sports bets. The current William Hill promo code “KINGSRF” provides up to a $500 free bet for all new players.
William Hill Sportsbook Latest Commercial “Bet on Yourself”
We really like the direction of the William Hill sportsbook marketing campaign in the U.S.
Capitalizing on over 85 years of bookmaking experience, William Hill is putting a face on the brand, while focusing on their mobile app.
Yes, William Hill Sportsbooks are named after a real person. William Hill “betting shops” began in the United Kingdom 85 years ago. The “bet on yourself” marketing campaign is derived from Hill who was a self-starter who bet it all on himself.
The William Hill brand is now the world leader in sports betting after a very successful venture into the United States back in 2012.
WILLIAM HILL SPORTSBOOK NJ FREE BET BONUS
At this time, the William Hill online sportsbook and sports betting app are available in NJ and Nevada. The sportsbook currently has 2 distinct URL’s for the markets.
1. William Hill NJ Sports Betting app link
2. NJ Desktop online sportsbook: nj.us.williamhill.com
3. Nevada app link: williamhill.us/mobile/
Currently, William Hill Sportsbook has a $150 first-deposit match. Simply enter our exclusive “KINGSRF” promo code to receive this offer. It could not be easier. Register, use our promo code, and get your risk-free $500 bet.
The overall registration process is easy on the desktop version of William Hill Sportsbook or the betting app. The geo-location verification process happens effortlessly in the background, allowing the proper players to bet in each state.
WILLIAM HILL SPORTSBOOK APP
Mobile sports betting is the must-have for each Sportsbook in any state that has legal sports betting. NJ Sports Betting Revenue has reported that almost 90% of the NJ sports betting handle comes from internet/mobile gaming. Obviously, the William Hill sports betting app is one the best in the industry, receiving top reviews from iOS and Android users.
Simply visit the Apple app store to download the latest version of the William Hill app. If you have yet to register, make sure to enter the William Hill Promo Code “KINGSRF” to receive your free $500 bet.
Android users will have to visit the William Hill website in order to download the Android version of the William Hill sports betting app. When visiting the site on your mobile device, the William Hill website will automatically recognize your mobile platform. Thus, you will immediately receive a notification to download the app.
William Hill Online Casino Coming Soon?
Quite the interesting find recently by one of our online casino writers…Is William Hill preparing to launch an online casino platform? It certainly seems so, along with the ever-popular live dealer casino options. Stay tuned for more info!
WILLIAM HILL SPORTSBOOK FREQUENTLY ASKED QUESTIONS
Can I signup for William Hill in NJ, but place bets outside of NJ?
No, you must be physically located in New Jersey to register and place bets with William Hill Sportsbook. You also must be at 21 years of age or older.
Can only NJ residents bet on sports in NJ?
A sports bettor does not have to be a resident of New Jersey. They must be physically located within NJ borders while placing a bet. Your account is accessible outside of New Jersey, but no bets can be made outside of the state.
How Can I Contact William Hill Customer Support?
You can contact our friendly Customer Support department 24 hours a day, 7 days a week:
Live Chat: https://williamhill-nj.custhelp.com/app/chat/chat_launch
Email: support@nj.williamhill.us
Phone: 855 754 1200
How is William Hill Sportsbook Legal in NJ?
William Hill Sportsbook operates in New Jersey within 2 sports betting locations, plus their mobile app. The first sportsbook location is Monmouth Park Raceway and the second Oceans Casino Resorts in Atlantic City. Monmouth Park Raceway provides the William Hill Sportsbook gambling license for NJ.
How can I access the William Hill app in Iowa?
Iowa law requires bettors to create an account in person at each casino that currently offers online sports betting in order to access the app for the casino. This “in-person” registration is in effect through 2020, after which online and mobile sports betting registration will be available online.
William Hill Sportsbook Illinois
William Hill Sportsbook is partnering with the Grand Victoria Casino in Elgin Illinois to launch a retail sportsbook and mobile sports betting app on July 15th, 2020.
This is a MAJOR step for the William Hill sports betting business in the United States. Almost no one expected the Illinois online sports betting market to open this soon. Outside of Nevada, William Hill has struggled to gain market share against powerhouse brands like DraftKings and FanDuel. Illinois will provide the William Sportsbook brand to potentially gain a foot-hold of the most popular states for sports betting.
William Hill, America’s #1 Sports Book, opened its first Illinois Sports Book today at Grand Victoria Casino Elgin (@GVC_Elgin).
The Sports Book is open 7 days a week (10am-10pm).
Our First bet was Detroit ⚾️ on the Money Line.
For information visit: https://t.co/i2Kx2xIQmK pic.twitter.com/mUm1OQWqnr
— William Hill US (@WilliamHillUS) August 1, 2020
Online Sportsbooks in Illinois
Online Sportsbook | Land Based Casino Partner | Launch Date |
---|---|---|
BetRivers | Rivers Casino | June 18, 2020 |
BetAmerica | Arlington Park Racetrack | TBD |
Barstool Sportsbook | Hollywood Casino Aurora | TBD |
Caesars Sportsbook | Harrah’s Metropolis | TBD |
PointsBet | Hawthorne Race Course | TBD |
BetMGM | Par-a-Dice Casino | TBD |
FanDuel | Fairmount Park Racetrack | TBD |
DraftKings | Harrah’s Joliet | TBD |
William Hill | Grand Victoria Casino Elgin | TBD |
Retail Sportsbook Locations Illinois
Brick/Mortar Location | Launch Date | Mobile App Partner |
---|---|---|
Rivers Casino Des Plaines | March 9, 2020 | BetRivers |
Argosy Casino Alton | March 12, 2020 | Penn National |
Hawthorne Race Course | TBD | PointsBet |
Hollywood Casino Aurora | TBD | Penn National |
Hollywood Casino Joliet | TBD | Penn National |
Harrah’s Metropolis | TBD | Harrah’s |
Harrah’s Joliet | TBD | Harrah’s |
Grand Victoria Casino Elgin | TBD | William Hill |
Par-A-Dice Casino East Peoria | TBD | BetMGM |
Arlington Park Racetrack | TBD | Churchill Downs |
Jumer’s Casino Rock Island | TBD | Delaware North |
Queen Casino East St. Louis | TBD | TBD |
Fairmont Park Racetrack | TBD | TBD |
William Hill Sportsbook Iowa
William Hill Sportsbook looks to have a very strong position in the new Iowa sports betting market. Of the current 8 sportsbooks open for business in Iowa, William Hill has partnered with 4. The UK sports betting power was a bit late to the New Jersey online/mobile betting party, that will not be the case in Iowa.
All 4 casino partners of William Hill in Iowa are offering retail and online/mobile app access to their sportsbooks. Granted currently all Iowa sports bettors must register in person at each specific sportsbook in order to download the app onto their iPhone or Android device.
Iowa Sportsbook Locations | Retail | Online | Partner |
Ameristar | Y | N | Kambi |
Catfish Bend | Y | N | PointsBet |
Isle Bettendorf | Y | Y | William Hill |
Isle Waterloo | Y | Y | William Hill |
Lakeside | Y | Y | William Hill |
Prairie Meadows | Y | Y | William Hill |
Rhythm City | Y | N | Bet.Works |
Riverside | Y | N | Bet.Works |
Iowa Online Sports Betting Details
Iowa sports bettors must be at least 21 years old and physically located in the state to bet on sports. Iowa law requires bettors to create an account in person at each casino that currently offers online sports betting in order to access the app for the casino. This “in-person” registration is in effect through 2020, after which online and mobile sports betting registration will be available online.
Compared to Pennsylvania and New Jersey, a sports betting license in Iowa in relatively inexpensive at $45,000. Sportsbook operators have a 6.75% tax on revenue. Iowa has approved 19 locations for sports betting in the state, with 2 “skins” allowed on each license.
William Hill Sportsbook Indiana
When you think of sports betting and the big companies, without a doubt one of the first that comes to mind is William Hill. The UK bookmaker has had success for nearly a century, but has moved to the US in recent years in hopes of capturing the last frontier on the sports betting front.
As more and more states are ratified, you will see the William Hill brand pop more and more.
The latest state is Indiana, who recently has brought William Hill to the state by way of the Tropicana Evansville.
It's an exciting day at Tropicana Evansville! The SPORTS BOOK, home to Indiana's first William Hill Sports Book is officially OPEN! Stop in and register for a William Hill Sports Rewards Card, the only loyalty program designed exclusively for Sports Bettors. pic.twitter.com/PNpI1qeI5t
— Tropicana Evansville (@TropicanaEV) September 12, 2019
Tropicana Evansville William Hill Sportsbook
Evansville, Indiana is located nearly equidistant from St. Louis, Indianapolis, and Louisville, making it somewhat of a destination for those that want to travel to bet on sports.
The sportsbook is retail only right now, as Indiana will need to build their infrastructure for online and mobile betting.
Currently, Tropicana Evansville is the only place to bet on sports legally in Indiana, undoubtedly with more coming. The sportsbook has a huge video wall, ten 65-inch televisions, a dozen odds boards and more for bettors to use and enjoy the games. The sportsbook opened on September 12th.
The new William Hill Sportsbook is a transformed version of the casino’s “421 Lounge”, essentially creating a massive sports bar atmosphere with the ability to now bet on sports. Live betting, spreads, totals and more are available.
Where is the Sportsbook Located?
The William Hill Sportsbook is located inside the Tropicana Evansville Sports Book, formerly the 421 Lounge.
421 NW Riverside Drive
Evansville, Indiana
47708
Sportsbook Operation Hours:
Monday – Friday | 10am to Midnight
Saturday – Sunday | 8am to Midnight
Kiosks are accessible 24 hours a day, to place your bets.
How to Bet
- Visit the William Hill Sports Book in Tropicana Evansville.
- Sign up for the William Hill Rewards Card, you must be 21 years of age or older.
- Look at the sports betting odds and more inside the sports book.
- Go to a betting window or a William Hill kiosk to place your bets.
- Enjoy the games in the sports book’s lounge, and then cash your bets after a win!
What Sports Can I Bet On?
There are plenty of sports to choose from. College and professional sports are included. This includes (per the casino’s website): Auto Racing, Baseball, Basketball, Bowling, Boxing, Cricket, Darts, Football, Golf, Hockey, Lacrosse, Mixed Martial Arts, summer and winter Olympics, Rugby, Sailing, Soccer, Softball, Tennis, and Track & Field.
With a full service sportsbook, you will be able to wager on nearly anything you can imagine. Moneylines, spreads, totals, props, parlays, and more.
Indiana Online Sports Betting
While only retail sports betting is available in Indiana right now, online and mobile betting will be available soon. As we have seen with other states, the mobile aspect takes some time. But, it is inevitable!
In addition to the sportsbook, Tropicana Evansville has well over 1,100 slots, 30 tables games, poker, a full hotel, and more. Be sure to visit, place your bets, and enjoy the games!
William Hill Pays $1.2M To One Bettor For Masters Win
Tiger Woods’ 2019 Masters win at Augusta, GA provided a $1.2 Million payout to sports bettor at William Hill Sportsbook. William Hill reported the bet a couple of days before the Masters began, stating that it was the largest golf bet in their history. The bet was submitted at 14-1 for Tiger Woods to win the Masters at $85,000.
‘It’s great to see Tiger back,’ Nick Bogdanovich, director of trading at the U.S. office of William Hill, said. ‘It’s a painful day for William Hill – our biggest golf loss ever – but a great day for golf.’
William Hill Sportsbook Review

Name: William Hill Sportsbook App
Operating System: iOS, Android
Application Category: SportsApplication
-
Promos and Free Bet Value
-
Sports Betting Software
-
Customer Support
-
Banking Options
-
Competitive Market Odds
Our Thoughts On William Hill Online Sportsbook
The William Hill Sportsbook has been a dominant brand in the UK for many years. A huge benefit to William Hill is that the average sports fan in the U.S. is most likely familiar with their brand. The massive growth of Premier League soccer in the U.S. via an NBC TV agreement has certainly helped the William Hill cause.
With the launch of legal sports betting in New Jersey, the William Hill Sportsbook and mobile app have moved quickly to gain market share. NJ sports betting insiders estimate that William Hill has a 12% market share in the sports betting market of New Jersey.
With over 100+ sportsbooks in Nevada, 2 physical locations in NJ and 1 in West Virginia, depicts the William Hill growth strategy. Through an agreement with Monmouth Park in NJ, William Hill Sportsbooks have a license for sports wagering in the state.
The William Hill Sportsbook Promo Code “GETNJ50” provides new players at the William Hill online sportsbook or mobile betting app with a FREE $50 bet when you deposit $50. This bonus is only good on your first deposit at William Hill.
Pros
1. Proven and trusted brand equity
2. Aggressive TV ad campaigns
3. 100% bonus up to $50
4. Strong UI & UX betting app
Cons
1. Would like to see a more competitive new player bonus.